Through the course of the summer I had the chance to catch up on some reading. In particular, I liked two books…Enchantment by Guy Kawasaki and Double Double by Cameron Herold.
First to Mr. Kawasaki. Now I’ve been recommending Kawasaki’s Art of the Start for some time, as well as his company’s Garage Technology for resources for entrepreneurs…especially the pieces about writing an executive summary and making the pitch. Both are outstanding and I make sure to give the executive summary piece to students, entrepreneurs and social entrepreneurs who are writing a business plan. Enchantment was a different kind of book than Art, but very interesting. The book addresses what I would call is a higher level of marketing…enchantment. Lots of great examples and stories are included, and no doubt, you’ll be seeing him speaking at a location near to you. If you do, go see him…he is well worth the time and money.
Double Double was a book about growing your business. While I’m never enchanted with books that either have lists (Top 10 Ways…) or wild promises in the title, I nonetheless found D-D interesting. Since finishing the book in June, I’ve recommended this book to a number of student entrepreneurs as a grass-roots approach to developing a focused approach to starting or growing a business. The book starts with an invitation to think about your vision for the company and then moves on to specifics areas of concern to the entrepreneur such as communications, PR, technology and (one of my favorites) how to grow when it's slow. In addition, I liked the chapter, “The Roller Coaster Ride of Entrepreneurship as it brought make many memories and reminded me of other things that I need to talk to both students and entrepreneurs about.
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