In business schools, we love to talk about the successes. Nothing like talking about Starbucks, Zappos, Five Guys, Amazon and many of the other startups that became the big guys. And while I have no problem discussing these companies, I think it’s important that we also talk about those that didn’t make it. The successes are certainly what we want our students to aspire toward (and perhaps give a nice gift back to the school that made it all possible), but it’s also important to take a look at those businesses that didn’t make it, and learn from them as well. Often times those that failed to make it, if we listen carefully, have more to tell us.
To that end, take a look at the article from the NY Times, How Six Companies Failed to Survive 2010 by Eileen Zimmerman.
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