Wednesday, July 29, 2009

Branding

Dwain Deville, the author of the book Biker’s Guide to Business sent this over to me and it’s something to think about regarding consistency in your branding approach. Why Coke Beat Pepsi for the Last 100+ Years.
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1 comment:

  1. InnovatorJuly 31, 2009 at 7:39 AM

    That's very interesting. Pepsi really has faded in popularity over years.

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