Thursday, July 23, 2009

Accessible, Free and Simple

If you aren’t thinking of ways to use social media to help market your business, you should be. OK…I know what you’re going to tell me. “Kruczek, if I hear one more word about Twitter or Facebook…” and while far too much has been said and written about those platforms (see latest issue of Fortune magazine for an example), if you aren’t at least thinking about using them, you should for no other reason than they are accessible, free and simple to use. Take a look at the article from the New York Times with the horrible title, Mom and Pop Operators Turn to Social Media, and read about the success of one entrepreneur in the food industry that is using social media to drive business to his crème brulee cart.


  1. I think that you may want to consider outsourcing. I really increased my business when I started to hire employees at $4.00 per hour. There’s a good Mini Course that teaches some steps to outsourcing. Here’s the link
    outsourcing strategies

  2. I agree, these can be very valuable tools for a start-up. A fair amount of work has to be put into them but they will slowly begin to pay off in getting your company's name out into the internet, and for a company with little or no PR budget that can be very valuable in both networking and attracting customers.