Thursday, July 23, 2009
Accessible, Free and Simple
If you aren’t thinking of ways to use social media to help market your business, you should be. OK…I know what you’re going to tell me. “Kruczek, if I hear one more word about Twitter or Facebook…” and while far too much has been said and written about those platforms (see latest issue of Fortune magazine for an example), if you aren’t at least thinking about using them, you should for no other reason than they are accessible, free and simple to use. Take a look at the article from the New York Times with the horrible title, Mom and Pop Operators Turn to Social Media, and read about the success of one entrepreneur in the food industry that is using social media to drive business to his crème brulee cart.