Groundswell

When I wanted to learn more about social media, I sought out someone to teach me about it. Fortunately for me, Mark Carbone was interested in answering all of my stupid questions about all things Web 2.0. But if you don’t have a local “Mark” then you might want to read Groundswell by Josh Bernoff and Charlene Li. Orlando-based author and friend Dwain Deville suggested I read it, and I liked it so much that I bought copies for all of the judges for the business plan competition that we’ll be running here at Syracuse University. I also came across the blog written by the authors of Groundswell and that too is something worthwhile to add to your Google Reader.