Building Buzz

An entrepreneur in California passed along this article from the Los Angeles Times: Building Buzz for An Eco-Boutique by Cyndia Zwahlen. While my entrepreneur friend agreed that this particular business may not be the best to launch in this marketplace (unless you happen to be in California), the notion of “Building Buzz” is something that we need to consider. In the article, take particular note of establishing your on-line presence in a way that’s much more than just a “me-too” website. Also give real energy to networking and partnership development; two areas of opportunity for small companies.