Monday, February 23, 2009
Selling…as an entrepreneur we’re all salespeople in form or another. As someone who has embraced the notion of sales, I like to see how people in various fields go about the task of selling whatever product it is that they sell. But rarely do we get the chance to see how the professional agents go about the task of selling three hundred pound football players to teams in the NFL. Today, thanks to ESPN’s Paul Kuharsky, we can see the PDF that agent Ralph Cindrich has prepared on behalf of his client, Jeff Saturday, a center for the Indianapolis Colts. And you thought you had it tough selling your product. Take a look at the salesmanship that’s involved in extracting the highest value for a veteran center and think about how you might be able to use similar tactics in selling your product.