Monday, February 23, 2009

Do You Want to Be an Entrepreneur?

Thanks to Allen Kupetz, the author of The Future of Less for pointing out the article in today’s Wall Street Journal, So You Want to be An Entrepreneur by Kelly Spors.

I particularly liked a couple of the points that Kelly made, the first of which was the notion of getting your significant other on board. I would broaden it for older entrepreneurs to make sure their kids are also on the same page, because so much of what the entrepreneur will do will impact the entire family. The other point that I liked was the notion of how persuasive and well-spoken are you. As an entrepreneur, you have to be the CSO…the Chief Sales Officer of your company. You are the one who will be out there telling potential customers about your business; after all there is no one better to talk about your product or service than you. I would change her last section, “Do You Have a Business Partner” to “Are You Part of a Team,” because now more than ever it’s important to be on a team to launch a venture. Hillary Clinton said “It Takes a Village” to raise a child, well I think it takes a team to birth a new company.

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