Greyston...Great Brownies...Fantastic Mission

Bill Mistretta, president of CEO of Greyston Bakery was on campus today talking about the extraordinary mission that defines this outstanding company. As Bill put it, they produce a simple product…brownies…but in the process they help change people’s lives by providing employment and support to people who need it. Greyston had been featured in many news stories (including one on 60 Minutes), and they are now featured in a new book by Michael Russo, “Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably.”