Using Geolocation Services to Drive Your Business

Last night I was speaking to the Syracuse University Alumni Club of New York City, and afterwards, one of our alum’s came up asked me a question about technology and the entrepreneur. He asked how an entrepreneur knows the difference between “real” technology that can truly advance the startup business, and the “pretenders.” I thought it was a particularly interesting question because as entrepreneurs we spend a lot of time thinking about how we can grow our businesses, and unless we happen to be techy’s, we don’t have the time to really consider and examine all the new stuff that’s coming out. But I did refer him to a good story in yesterday’s NY Times by Kermit Pattison, Geolocation Services: Find a Smart Phone; Find a Customer, that showed how real entrepreneurs are using geolocation services such as Four Square, which was started by SU’s own Dennis Crawley. Read the article and then imagine how you might be able to use these services to drive your own business.