Monday, October 18, 2010

From Dream to Launch

Very interesting piece by Tim Beyers in Entrepreneur magazine that I ran across through Alltop, titled How to Make Your Business Dream a Reality.

Work with a bias toward action.No doubt accountability is a key feature of the action-oriented startup, but perhaps the most important attribute is a propensity to act. For that to occur, Belsky says entrepreneurs need to unlearn some things."It's important, in the early stages of a creative project, to almost do the opposite of what we're taught growing up, which is to think before we act," Belsky says. "Startups have to recognize that their competitive advantage against the big guys is that they have the space to [experiment]."What they don't have is time. Today's startups build and release products in days rather than months. In that environment, action is a survival skill, Belsky says, especially if the original concept was right all along.Evan Saks, founder of build-to-order mattress maker in Needham, Mass., learned this lesson the hard way. He says his team spent two months talking with suppliers about adding options before his design agency pushed him to focus on getting the company's website live. Feedback would dictate changes, the agency's owner said. It was just the wake-up call Saks needed."Following that meeting, I created a roadmap that let the other vendors see there was a place for them in the future. Then, I set the roadmap aside and put all energies into launching the core website the way it was originally conceived," Saks says.

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