While I understand that Fortune magazine is a (the?) magazine of corporate America, it’s nice to see that they are now starting to give a bit more notice to entrepreneurship. While I enjoy reading the publication, in recent years I was getting disgusted with their lack of coverage of non-tech entrepreneurship. In the current issue, there is a nice corporate entrepreneurship piece on one of my favorite companies, Williams-Sonoma. The article, Secret Sauce, discusses its growth from a struggling catalogue retailer to the position they now occupy in both the on-line as well as brick and mortar space.
There is also a short but fun piece showcasing three small entrepreneurial companies that are going head-to-head with some of the big guys in the publishing, hospitality and food space. The article by Jessica Shambora , is called, David and Goliath.