Nothing I like better than promoting college entrepreneurs, so take a look at Inc. Magazine’s College StartUps 2010 in the article, Fast Learners Cool College Startups 2010. I’m particularly pleased that the lead student profiled in the story is Syracuse University’s own, Ryan Dickerson. Ryan is a resident tenant at the Couri Hatchery which is a part of the Falcone Center for Entrepreneurship here at the Whitman School of Management at Syracuse University. Ryan’s product is called the Rylaxer which is a “bed transforming pillow made of foam with a lumbar support.”
Ryan Dickerson, Rylaxing
Like most college students, Dickerson, a junior at Syracuse University, found himself wedged into a small dorm room that fit little more than a bed and a desk. The son of an interior designer, he set out to optimize that space. The idea? Turn the bed into a couch during nonsleeping hours. And, in 2009, the Rylaxer was born. The ergonomic, "bed transforming pillow" is made of foam, with lumbar support, and it comes in two sizes and a variety of colors, plus a cheetah print. Rylaxing has an online store, but for now the company is Syracuse-centric: The pillows are made in town and sold primarily on campus. A year from now, though, Dickerson hopes to be selling them at colleges nationwide, through an army of brand ambassadors.