Entrepreneurs and Marketing

Very interesting piece this week in the Wall Street Journal… The Secrets of Marketing in a Web 2.0 World. Anytime I see a business article with the words “secret” or “top ten” in the title, I usually avoid it much like I would a Cleveland Browns football game… but this article is different and worth your time to read. It’s particularly thought- provoking for entrepreneurs as we don’t have the staffing or budget of the big companies, so we have to find other ways to engage the customer and get them to be an agent of our marketing process.