What
did you learn in the Marines about leadership?
I’ll tell you a
story. I was stationed on Oahu. The first day I was actually in a line unit —
after 15 months of school and training — was on Hawaii, the Big Island. There’s
a big Army base there where artillery units train and shoot live rounds. They
helicoptered me over and I took a jeep to join 120 Marines in this artillery
battery. They’d been out in the field for several weeks, and the commanding officer
had ordered hot food from the base camp because they’d been eating C rations
[canned food] for several days.
I
had been up since 5 in the morning, and I was pretty hungry. I started walking
over to get in front of the line, and this gunnery sergeant grabbed my shoulder
and turned me around. He said: “Lieutenant, in the field the men always eat
first. You can have some if there’s any left.” I said, “O.K., I get it.”
That was
the whole Marine Corps approach — it’s all about your people; it’s not about
you. And if you’re going to lead these people, you’d better demonstrate that
you care more about them than you care about yourself. I’ve never
forgotten that, and that shaped my whole approach to leadership from then
on.
When you
got out of the Marines, did you know what you wanted to do?
I learned in the
Marine Corps that I really liked strategy. Every operation in the military is
based on a five-paragraph order, and the acronym is Smeac — situation, mission,
execution, administration and communication. It’s a very logical flow.
I decided to get
into brand management, and Procter & Gamble was a great training ground,
and they hired a lot of junior military officers. Procter was more of a written
than verbal culture, and business initiatives were structured through short
memos. It was almost an exact parallel of the five-paragraph order. I said, “I
could fit into that culture.”
What were
some other leadership lessons?
One thing I
learned very quickly was that there’s a head part and a heart part. The head
part was, how are you going to focus the organization? And it had better be
simple, and it probably should not be more than three things. You’ve got to
communicate it about 100 times and align your incentive structure to it. It’s
about distilling the complex to the simple, and I’ve seen leaders fail because
they do the reverse, by trying to make things into some intellectual exercise.
Whatever business you’re in, there are fundamentals, just like blocking and
tackling in football. It always comes back to the fundamentals. You cannot let
yourself get bored with the fundamentals.
On the heart
side, the lesson is that it’s all about your people. If you’re going to engage
the best and the brightest and retain them, they’d better think that you care
more about them than you care about yourself. They’re not about making you look
good. You’re about making them successful. If you really believe that and
act on that, it gains you credibility and trust. You can run an organization
based on fear for a short time. But trust is a much more powerful, long-term and
sustainable way to drive an organization.
The other
thing I’ve learned is that you’ve got to assume the best intent of people, and
that they’re really trying to do a good job. I’ve seen organizations that are
based more on fear than trust because senior management really thinks people
are trying to get one over on them, that they’re just punching a clock. People
really are trying to do a good job, and they want to be proud of where they
work. Understanding that helped make me a bit more patient.
How do
you hire?
First and
foremost, I’m looking for fire in the belly. I’m looking for passion. I’m
looking for energy. Is the person going to take a leading role and have an
impact on the business? I will take passion over pedigree any day of the
week. Second, are they smart? Can they think analytically,
creatively and strategically? If you don’t have the intellectual horsepower,
it’s going to be hard for people to follow you.
Third, is
there any pattern in the person’s career that shows they can develop
people? Did people move up through an organization because they were
mentored by this person? A fourth thing is, can they communicate? Can you
imagine this person on a stage, inspiring a large group? Do they have an easy,
informal manner? Or are they too formal, too focused on hierarchy? That doesn’t
work. Formality slows things down in companies. Informality speeds things up.
It is much more powerful to use authority than power.
One of the
things I’ve learned is that as you move up in an organization, you’re given
more power. The less you use the power you’ve been given, the more authority
people give you, because they think: “You know what? This guy’s O.K.”
Persuading people to do things — come along with me because we’re going in the
right direction — is much more powerful over time.
The last
thing I look for is the values of the person. Do they tell the truth, but do
they also stand up for what they think is right in the company? It starts
with integrity, which is really the grease of commerce. You get things done
much more quickly when people trust you.
There are
certain people who love change, and some who don’t do well with change. And
change is part of being in technology. One of the things I’ve learned in
selecting people is to discern who will thrive on change and then put them in
roles where the waters are going to be choppy.
One question I
ask is, “Tell me about a situation, either with one of your former bosses or
perhaps with a client, where it was really difficult and the outcome was not
good.” What I listen for is how much ownership and responsibility they showed
in trying to steer through the choppy waters. If they show leadership, that
says to me that they welcome change. Another question I ask is, “Tell me about
your successes and how you accomplished them.” I listen for words like “we” and
“us.” If I hear a lot of “I’s,” that tells me a lot about their ability to
collaborate.
I’m really
looking for transformational leadership — leaders who actually drive
transformation rather than just reacting to it. In the technology world,
there’s a number of very successful, large corporations that are now finding
themselves having to react to transformational change. Some of that is just
because you get to a certain size, and it’s just so difficult to turn the ship
as quickly as you need to. That’s why you have most of the innovation coming
out of smaller, more nimble companies.
What
advice do you give to graduating college students?
One of the
things I say to them is: “Find the voids and fill them. There’s no shortage of
things that are not getting done. In large organizations and small ones, there
are always voids. Go fill them.”
Other
mentoring advice?
One thing I’ve
done a lot over the years is to push my stars out. I’ve had a number of people
who worked for me who were really good at what they did. And many times, when I
would be sitting in meetings with my peers and they’d say, “I’ve got to hire
somebody to do this,” I often would offer up some of my people for them to
interview.
Many of them
would ask me why, and there are a few reasons. It’s very important that my team
know that I’m invested in their career. Second, it’s the right thing for the
organization. Third, it gives me influence in that other part of the
organization.
But a lot
of managers want to hold on to their stars because they help them look good.
Well, eventually
you’re going to lose them anyway. You may as well be proactive, because people
don’t forget that. Then, if you need anything in that part of the organization
where they’re now working, they will help you.
But you’re
right. Many managers actually try to hoard their people, especially their good
ones. Then, with the ones they want to get rid of, they’ll say to you, “You
know, I’ve got just the person for you.”
From the February 23, 2014 New
York Times and the Corner
Office column by Adam Bryant and his interview with David
Rosenblatt, the Chief Executive of 1stdibs, an online marketplace
for high-end goods including art, antiques, jewelry and furniture.
(Tell Us About) Other
important lessons you’ve learned over your career?
When I was first
promoted to C.E.O., the hardest thing to figure out was, how do I spend my
time? On any given day, a C.E.O. could do almost anything or nothing, and it
would likely have little or no impact on the company, at least in the short
term. So I had to develop a set of rules to figure out how to manage my time.
I learned Rule
No. 1 from Irv Grousbeck, who teaches an entrepreneurship class at Stanford
Business School. And that is, very simply, “You can hire people to do
everything but hire people.” Rule No. 2 that I think about every day is, “Only
do the things that only I can do.” So if it’s someone else’s job to do it, I
try not to do it. If I find myself doing too many of those things that are
actually someone else’s job, then it relates back to Rule No. 1 — I probably
don’t have the right person in that role.
But just like
anyone in any role, it’s important to understand, where is my comparative
advantage? What am I better at than almost anyone else? To the extent that
there is something you’re better at than most other people, you should do it,
and then you should just make sure that your team complements you. The hard
thing for many C.E.O.’s, because this job requires a certain level of
confidence, is to figure out what you’re not good at and acknowledge that, and
then hire to offset your own limitations.
What else
about your leadership approach?
I
try to invest quite a bit of time in developing chemistry and sense of team
among my direct reports. Generally my feeling is that companies are like
families, in the sense that if the parents get along, then it’s likely that the
rest of the family will be relatively harmonious. But if the parents don’t get
along, it’s highly likely that there’s going to be conflict in the rest of the
family that, to some degree, mirrors the conflict between the parents.
And if the
executive team is talented and unified in their approach, treats each other
with respect and communicates openly, their behavior will be mirrored by
everybody in the company.
How do you
hire? What questions do you ask?
My approach is
pretty straightforward. I like to ask people to walk me through their lives
from the time they were young through the present. I pay particular attention
to transitions, because I think that says a lot about people’s values and
judgment, and the basis on which they make decisions.
Why did you pick
this school instead of that school? Why was this the right first job? Why did
you take two years off? When you left that company, what choices did you have,
and why did you pick Door No. 1 instead of Door No. 4?
I find that if
you listen to the narrative of people’s lives, you get a better sense of them
as people and as professionals than any other approach I’ve taken. It can also
uncover whether there might be problems. People are creatures of habit, and
they tend to repeat patterns, even in different contexts. Do they have a
pattern of job-hopping? That is a particularly deadly characteristic, in my
point of view.
It’s O.K. — in
fact, it’s a positive — to make mistakes in judgment at some point in your
life. But did the person understand it? Did they take the time to figure it
out? Did they then repeat it? It’s not really what they did that is important
to me. It’s how they reached those decisions.
Most people I
interview have demonstrated that they’re successful at something. It’s my job
to figure out what they’re good at, and that’s how I approach it. So it’s not a
“gotcha,” but instead trying to understand, “Where are you going to succeed,
and where are you going to be happy?”
I don’t believe
in talking someone into a job. I spend a lot of time trying to understand where
the person will thrive and what they want. They have to want to do the actual
job we’re hiring for. So I like to paint a granular picture of the job — “Here
is what you will do, and here are the hard parts and the parts that may not be
so much fun.” I don’t want anyone to come in and say, “I didn’t realize I had
to do this.”
A favorite
question is, “Tell me the things that you didn’t like about your last job.”
When you learn the things that get under people’s skin and make them
dissatisfied, you can make the judgment about whether they’re going to work in
your culture.
I think you want
optimistic people who are problem solvers, not problem spotters. It’s easy to
analyze what’s wrong, but if you come in and say, “I have an idea; here’s
something we can do,” that’s so wonderful. You want people who give you energy,
and not take energy from you.
What are some leadership lessons that you’ve learned over
the course of your career?
I have a reputation for being decisive. Most people would
say that being decisive is what you want in a business leader. But it’s possible
for decisiveness to be a bad thing. Because if you’re decisive, you want to
make decisions — give me what you’ve got, and I’ll make a decision. I’d say
that the lower you are in an organization, you can get away with a lot of that
and you’ll be applauded for it.
But with bigger decisions, you can make bigger mistakes,
so you have to really think about the kind of decision you’re making. Is this
the kind that’s easily reversible? Or is this one where, if I make a decision
and I’m wrong, there can be significant ramifications? Then I’ve got to think
about it a little differently. As itchy as I might be to make a decision, what
I’ve taught myself to do is to tell everybody that this is a preliminary
decision, and we will go through it again in 48 or 72 hours, or however much
time I think we have. It’s important to get it right.
I’ve also had to think about the kind of people I put
around me. If I’m very decisive and I surround myself with people who just want
me to make decisions, then we’ll go off the cliff at 130 miles an hour, because
at some point I’ll be wrong. What I need are people who want to come to their
own conclusions and are willing to think independently, and can argue with me
in the right way so that I will internalize it and keep it objective as opposed
to emotional. There’s this phrase I use a lot when I teach leadership
classes at Honeywell: Your job as a leader is to be right at the end of the
meeting, not at the beginning of the meeting. It’s your job to flush out all
the facts, all the opinions, and at the end make a good decision, because
you’ll get measured on whether you made a good decision, and not whether it was
your idea from the beginning.
What are the most important points you try to convey in
those leadership classes?
We have 12 behaviors that we talk about at Honeywell, but
people often ask: What’s the most important one? They’re all important, but I
finally said: “O.K., I could pick two and say that these two drive everything
else.”
The first one is you have to get results, and you have to
get them the right way. Because I don’t want to just make the numbers this
quarter at any cost. I want to make the quarter, but make it with the right
kind of disciplines in our processes so that we make the quarter three years
from now and five years from now.
The
second one is that you have to be self-aware and a learner. I’ll tell them that
as you go from one job to another, there are usually two failure modes. One is
“this is what I did in my last job, so this is what I’m going to do in my new
job.” The other is “boy, this is all new, I don’t know anything, and I’ve got
to build consensus and just get everyone to agree.” The trick is in the 80-20
rule. Eighty percent of what you did is still right. With the 20 percent, you
have to adjust. But figuring out which part is the 80 and which is the 20 is
the tough part. You’re going to have to adjust, and you’re going to have to
figure it out for yourself.
I wrote the following for the Huffington
Post, which was published on October 14, 2013:
In today's job market, a college
degree is not a guarantee of a good job. Today's graduate needs every advantage
and a good internship can give them that edge. It's a wonderful way for a
student to experience the real world of business, a "practice run"
before they begin their actual careers. For many, it's going to be a wake-up
call when they discover that their job isn't going to be at all like what
they've seen on TV sitcoms. Many of our young undergrads are shocked when
confronted with the realities of the business world.
I once had a concerned sophomore
come to my office with a pressing question, "Professor Kruczek, is it true
that in the business world you are going to work 40 hours a week?" I
couldn't help but chuckle when I assured him that was not the case. But before
I could elaborate, he replied in obvious relief, "I'm so glad, because I
can't imagine what you could do in a job for 40 hours!" He was shocked
when I informed him that there would be plenty to do for 40 hours, and that the
reality was that he would more likely be working 50 or 60 hours per week when
he began his career. That student would have benefited from an internship.
I am a strong supporter of
internships for undergraduate and MBA students. In almost every case it turns
out to be a win for the student, and a win for the employer. This is in line
with Lynn University's philosophy that emphasizes experiential learning and a
real world education in addition to the traditional classroom. We require all
of our undergraduate business students to take at least one internship course
and depending on the business major, the student might be required to take more
than one internship.
These internships are offered to
our students in tandem with an educational course, which means that our
students earn 3 academic credits plus the work experience that they gain. We
know that these internships are an integral part of their business education.
For some of our young undergrads, this might be the first time that they've
actually worked in a real business other than a minimum-wage summer job .
The benefits to the student are
fairly obvious: they gain valuable hands-on experience and get an inside look
at what the real business world involves. In many cases, they come back from an
internship excited about their future career path--they have found their dream
industry and are energized to study even harder to get ready for graduation.
Sometimes though, it's equally valuable when a student comes to the decision
that this is not the career choice for them. The reality of their internship
showed them that they need to change focus.
Whatever the outcome, we want our
students to begin their internship experiences as early as the summer after
their sophomore year. They need the first two years of classes to give them a
good academic foundation and the additional discipline and maturity to
appreciate their internships, but then the sooner they get an internship the
better. It's good for the students, and the businesses like that approach, as
it gives them the potential to have students intern within their organization
for two summers.
Another benefit to the student is
the fact that these internships are often times the pathway to full-time
employment. I can't tell you the number of executives who told me that they
landed their first full-time position as a result of an internship, myself
included. The benefit to the employer is that they can "test drive" a
possible future employee without a long-term commitment, and during that
internship period they have an eager and enthusiastic worker with a fresh
perspective.
Additionally, having completed an
internship will really help a graduate stand out in the job hunting arena.
Potential employers will be impressed with previous experience, and there will
be the possibility for a great reference.
We value internships so much that
the Lynn University College of Business has launched a Center for Career Preparation and Internships. We have a
full-time director who reaches out to the business community to recruit
companies that can offer excellent internship opportunities to our students. We
vet the internships, match the students to appropriate placements, and then
help prepare our students through one-on-one counseling to get them ready for a
successful internship.
Ultimately, our goal as a
university is to prepare our graduates for a successful career. When they leave
school with diploma proudly in hand, we want them to have more than just a
solid academic education. We want them to be prepared with opportunities and
experiences beyond the classroom, and internships do just that.
Today is the one year anniversary of Lynn University hosting
the final presidential debate. Over one
hundred of our students had the opportunity to attend the debate, but it also
gave us the chance to embed in most of our classes in the College of Business,
topics relative to the election. On the day of the debate, Bloomberg Business
Week ran an article on “Using
Presidential Debates as a Teachable Moment” which included examples of how
we used the debate in our classes. Additionally, here is a short clip on this
amazing experience.