Tuesday, July 10, 2012
Thursday, July 5, 2012
Can't Find a Job...Make One!
Here is my post recent blog for the Huffington Post. It appeared on July 2, 2012.
Last week I talked to several students -- recent graduates -- who were excited about their future. They were ready to embark on the next step of their lives; they knew where they were going (at least in the near term) and were optimistic and ready to go. What jobs did they have and how did they find them? They made them. These students were entrepreneurs, who had created their jobs by launching their own businesses.
I'm not talking about huge start-ups funded by angel investors or trust funds. These were cobbled together with small savings accounts, maybe a few bucks from family and friends. Will any of these small businesses be the next Facebook? With luck and hard work it's possible.
But, it's important not to get caught up in trying to create the next Facebook! For so many folks, the thought of launching is so daunting that they never try. How can I create a billion dollar company? How can I figure out ways to raise millions of dollars from angel and Venture Capital investors? Next thing you know they are overwhelmed and the idea dies. Most businesses start out small, and grow over time. Someone sees a need in the marketplace and comes up with a way to fill it. It can be as simple as that.
Seven years ago when I made the transition from the business world to the world of higher education running a center for entrepreneurship, I had parents who complained to me when their kids decided to take a course in entrepreneurship. "Why should my son study that?" or "That's a waste of my daughter's time," were remarks I heard more than once. Today, thanks to the success of folks like Mark Zuckerberg, Dennis Crowley and Jack Dorsey, parents are telling me with pride, "My kid wants to be an entrepreneur."
For many just-graduating students, entrepreneurship is a path forward, an opportunity to control their own destiny. Thanks to the wide range of entrepreneurship and small business management classes that are offered in higher education, students are coming out of school better prepared than any generation before them to start and grow their own business. My own College of Business at Lynn University, has just launched an Entrepreneurship and Family Business Management major at the request of many of our students and their parents. Like any good business, we listen to our customers and clients and so we're launching that major for the students entering in the fall of 2013. Not only that, every one of our freshman will take a class in Entrepreneurship and Innovation as one of their first business courses.
Students today approach the notion of starting their own business with a sense of optimism and hope and with the knowledge that if they do launch and fail, no one will tattoo an 'L' on their forehead branding them a loser. They know that even if they launch and fail, they will accumulate experience, skill sets, and knowledge, that will make them a more valuable and mature team member to an employer. If they succeed, they win, and if they fail they can still win.
Several years ago, when I was at Syracuse University, a young sophomore named Ryan came to me about an idea he had for a business. He had a long list of questions, he asked for help, and then he listened. Every time Ryan and I talked, he was moving his idea farther down the road. He was smart, he listened to me and other mentors and perhaps more importantly, he was a hard worker. Ryan was a broke college student, but he had a dream. Two years after that first meeting Ryan appeared as the cover of a story in a national publication on Cool Campus Startups. Ryan is now a graduate, his company Rylaxer is still small, but it's growing, and he's hiring recent graduates.
The students I talked to recently have every opportunity to be like Ryan. They're smart, they're good networkers, they know how critical it is to listen to their mentors, they know the value of working really, really hard and they want to take their idea, adjust it as necessary and see if it has potential. Will it be an easy path? Absolutely not. But, it is a start. They made themselves a job. For some of them, it may not work out, but it will be the pathway to a job at a corporation or maybe even a non-profit venture. For others though, this will be a lifelong entrepreneurial journey. Maybe, just maybe, they do create the next Facebook. But in the meantime, they'll be in control of their own lives, they'll be hiring other graduates and folks from the community and oh yeah, they'll also be helping our economy grow.
http://www.huffingtonpost.com/thomas-kruczek/start-up-entrepreneur-_b_1641234.html
Last week I talked to several students -- recent graduates -- who were excited about their future. They were ready to embark on the next step of their lives; they knew where they were going (at least in the near term) and were optimistic and ready to go. What jobs did they have and how did they find them? They made them. These students were entrepreneurs, who had created their jobs by launching their own businesses.
I'm not talking about huge start-ups funded by angel investors or trust funds. These were cobbled together with small savings accounts, maybe a few bucks from family and friends. Will any of these small businesses be the next Facebook? With luck and hard work it's possible.
But, it's important not to get caught up in trying to create the next Facebook! For so many folks, the thought of launching is so daunting that they never try. How can I create a billion dollar company? How can I figure out ways to raise millions of dollars from angel and Venture Capital investors? Next thing you know they are overwhelmed and the idea dies. Most businesses start out small, and grow over time. Someone sees a need in the marketplace and comes up with a way to fill it. It can be as simple as that.
Seven years ago when I made the transition from the business world to the world of higher education running a center for entrepreneurship, I had parents who complained to me when their kids decided to take a course in entrepreneurship. "Why should my son study that?" or "That's a waste of my daughter's time," were remarks I heard more than once. Today, thanks to the success of folks like Mark Zuckerberg, Dennis Crowley and Jack Dorsey, parents are telling me with pride, "My kid wants to be an entrepreneur."
For many just-graduating students, entrepreneurship is a path forward, an opportunity to control their own destiny. Thanks to the wide range of entrepreneurship and small business management classes that are offered in higher education, students are coming out of school better prepared than any generation before them to start and grow their own business. My own College of Business at Lynn University, has just launched an Entrepreneurship and Family Business Management major at the request of many of our students and their parents. Like any good business, we listen to our customers and clients and so we're launching that major for the students entering in the fall of 2013. Not only that, every one of our freshman will take a class in Entrepreneurship and Innovation as one of their first business courses.
Students today approach the notion of starting their own business with a sense of optimism and hope and with the knowledge that if they do launch and fail, no one will tattoo an 'L' on their forehead branding them a loser. They know that even if they launch and fail, they will accumulate experience, skill sets, and knowledge, that will make them a more valuable and mature team member to an employer. If they succeed, they win, and if they fail they can still win.
Several years ago, when I was at Syracuse University, a young sophomore named Ryan came to me about an idea he had for a business. He had a long list of questions, he asked for help, and then he listened. Every time Ryan and I talked, he was moving his idea farther down the road. He was smart, he listened to me and other mentors and perhaps more importantly, he was a hard worker. Ryan was a broke college student, but he had a dream. Two years after that first meeting Ryan appeared as the cover of a story in a national publication on Cool Campus Startups. Ryan is now a graduate, his company Rylaxer is still small, but it's growing, and he's hiring recent graduates.
The students I talked to recently have every opportunity to be like Ryan. They're smart, they're good networkers, they know how critical it is to listen to their mentors, they know the value of working really, really hard and they want to take their idea, adjust it as necessary and see if it has potential. Will it be an easy path? Absolutely not. But, it is a start. They made themselves a job. For some of them, it may not work out, but it will be the pathway to a job at a corporation or maybe even a non-profit venture. For others though, this will be a lifelong entrepreneurial journey. Maybe, just maybe, they do create the next Facebook. But in the meantime, they'll be in control of their own lives, they'll be hiring other graduates and folks from the community and oh yeah, they'll also be helping our economy grow.
http://www.huffingtonpost.com/thomas-kruczek/start-up-entrepreneur-_b_1641234.html
How Peter Diamandis Left Me Feeling Better About the World's Future
Here is a copy of a May blog that I did regarding time I spent with Peter Diamandis, and which appeared on the Huffington Post.
I feel better today than I did yesterday. I still know that there are problems with the global economy, that America's unemployment is still high, and that the housing market is still unsettled. Despite these facts, I still feel better, because I've just spent the last 24 hours with Dr. Peter Diamandis while he visited Lynn University to give our 2012 commencement address.
Peter is the author of the New York Times bestseller Abundance: The Future Is Better Than You Think and the CEO and founder of the X PRIZE Foundation, which awards millions of dollars to small groups of people who do extraordinary things. He definitely believes in the power of positive energy. However, the main reason I feel better is that during my visit with him, and in his commencement speech to our graduates, he laid out a compelling argument that even though the world may seem to be going to hell in a handbasket, in fact it is not. In his view the world that the class of 2012 is entering is a world where abundance, which he defines as providing everyone with a life of possibility, is within our grasp.
He starts by pointing out that the world today is so different from the world of just a few years ago, thanks in part to the rapid change in technology. For example, in Africa, mobile-phone penetration is growing exponentially, from single-digit percentages in 2000 to 70 percent by next year. This means that vast numbers of people with little or no education have access to the enhanced communications, knowledge, and power a cellphone provides -- including access to the Internet. As he puts it, "A Masai warrior with a cellphone has better mobile-phone capabilities than the president did 25 years ago." And as he told our students, the smartphones they were carrying to graduation provide better mobile communication than world leaders had just 15 years ago.
Peter essentially believes there are three main forces at work that, when coupled with the unprecedented power of growing technologies mentioned above, provide significant, abundance-producing potential. These forces include:
1.The do-it-yourself revolution that is allowing small teams of very committed people to do things that previously only large companies or governments could do. The successful Arab Spring revolutions and cases of individuals making real change thanks to their ability to connect with billions through social media and other communications technologies are all part of this force. "You and a small team of classmates can touch 1 billion people," he told our graduates.
2.The money that is flowing into world-changing innovation as a result of wealthy technophilanthropists (for example, Bill Gates and his mission to wipe out malaria) who are helping solve global issues such as unclean water, lack of energy, etc.
3.The rise of the poorest of the poor. The "bottom billion" are "plugging into the global economy" and are ready to become what he calls "the rising billion." According to Peter, "the Internet, microfinance, and wireless technology" have the potential "to transform the poorest of the poor into an emerging market force."
As he said, each of these three forces is amazingly powerful on its own. But together, with the growing potential of technologies, "the unimaginable becomes the now actually possible."
During our time together, we also talked about a topic important to both of us: innovation. If there is one thing that the students I have met share in common, it's their desire to make a difference in their world. This is good because, according to Peter, this desire is one of the key motivators that drive innovation.
For example, Peter wanted to make spaceflight more possible for more people. He said it took him 10 years to get the first X PRIZE for spaceflight started. But by the time it was awarded in 2004, 26 teams in seven countries raced to do something that experts (whom Peter defines as "people who will tell you exactly how something can't be done") said just couldn't be done by private firms: build and launch a spacecraft capable of carrying three people to 100 kilometers above the Earth, twice within two weeks. The $10-million X PRIZE launched an entirely new industry, pushed technological innovation. and helped make it possible for more people to experience spaceflight. This all started with Peter's desire to make a difference.
There are countless other examples of people, some famous and some whose names you've never heard, who are attacking the world's greatest challenges with new possibilities fueled by ever-improving technologies, in areas as diverse as food, water, energy, health care, and education. Although the challenges they take on may differ, all their efforts will help fulfill the promise of abundance for all people on the planet during the lifetime of our 2012 graduates.
This is the knowledge Peter Diamandis left me with, and this is why I feel better today than I did yesterday.
http://www.huffingtonpost.com/thomas-kruczek/peter-diamandis_b_1519792.html
Monday, February 6, 2012
Commercials Are for...
Last night’s Super Bowl commercials made me wonder about what commercials are for. It’s always been my thought that commercials are to make you buy something, inform you about a product, improve the image of a brand, or give you a call to action. The incredibly expensive commercials yesterday mostly made me…do nothing. I had no desire to look up information about a product, I certainly had no desire to buy anything (even the Doritos commercial didn’t make me wish we had a bag at home). I did watch the car commercial with Jerry Seinfeld and think that I wanted to catch the episodes of his old show with the Soup guy…but I don’t think that was the purpose of the spot. I did watch the Go Daddy spot and wonder where Danica was going to race this year…is it NASCAR or Indy? There were commercials that were powerful (GE) and there were commercials that were just plain silly (end of the world car commercial). There were commercials that were depressing (Clint Eastwood car commercial which reminded me that most of the problems in Detroit were as a result of bad decision-making by auto executives) and there were plenty of beer and soft drink commercials. But today, in the clear light of morning, there should also be some Boards of Directors that ask some very pointed questions of CEOs and Chief Marketing Officers about why in the world they dropped $3.5 million dollars (plus the creative cost) for those spots?
Here’s what the NY Times says about the commercials.
http://www.nytimes.com/2012/02/06/business/media/super-bowl-commercials-from-charming-to-smarmy.html
Here’s what the NY Times says about the commercials.
http://www.nytimes.com/2012/02/06/business/media/super-bowl-commercials-from-charming-to-smarmy.html
Tuesday, January 31, 2012
The Future Via Tech
I haven’t been blogging much of late, as I’ve really spent more time with the quicker tweets on Twitter. But, this article which I saw in Allen Kupetz’s fine blog Future of Less, was so good, that I felt compelled to post.
The Coming Tech-led Boom
http://online.wsj.com/article_email/SB10001424052970203471004577140413041646048-lMyQjAxMTAyMDMwMDEzNDAyWj.html
Three breakthroughs are poised to transform this century as much as telephony and electricity did the last.By MARK P. MILLS AND JULIO M. OTTINOIn January 1912, the United States emerged from a two-year recession. Nineteen more followed—along with a century of phenomenal economic growth. Americans in real terms are 700% wealthier today.In hindsight it seems obvious that emerging technologies circa 1912—electrification, telephony, the dawn of the automobile age, the invention of stainless steel and the radio amplifier—would foster such growth. Yet even knowledgeable contemporary observers failed to grasp their transformational power.In January 2012, we sit again on the cusp of three grand technological transformations with the potential to rival that of the past century. All find their epicenters in America: big data, smart manufacturing and the wireless revolution.Information technology has entered a big-data era. Processing power and data storage are virtually free. A hand-held device, the iPhone, has computing power that shames the 1970s-era IBM mainframe. The Internet is evolving into the "cloud"—a network of thousands of data centers any one of which makes a 1990 supercomputer look antediluvian. From social media to medical revolutions anchored in metadata analyses, wherein astronomical feats of data crunching enable heretofore unimaginable services and businesses, we are on the cusp of unimaginable new markets.The second transformation? Smart manufacturing. This is the first structural shift since Henry Ford launched the economic power of "mass production." While we see evidence already in automation and information systems applied to supply-chain management, we are just entering an era where the very fabrication of physical things is revolutionized by emerging materials science. Engineers will soon design and build from the molecular level, optimizing features and even creating new materials, radically improving quality and reducing waste.Devices and products are already appearing based on computationally engineered materials that literally did not exist a few years ago: novel metal alloys, graphene instead of silicon transistors (graphene and carbon enable a radically new class of electronic and structural materials), and meta-materials that possess properties not possible in nature; e.g., rendering an object invisible—speculation about which received understandable recent publicity.This era of new materials will be economically explosive when combined with 3-D printing, also known as direct-digital manufacturing—literally "printing" parts and devices using computational power, lasers and basic powdered metals and plastics. Already emerging are printed parts for high-value applications like patient-specific implants for hip joints or teeth, or lighter and stronger aircraft parts. Then one day, the Holy Grail: "desktop" printing of entire final products from wheels to even washing machines.The era of near-perfect computational design and production will unleash as big a change in how we make things as the agricultural revolution did in how we grew things. And it will be defined by high talent not cheap labor.Finally, there is the unfolding communications revolution where soon most humans on the planet will be connected wirelessly. Never before have a billion people—soon billions more—been able to communicate, socialize and trade in real time.The implications of the radical collapse in the cost of wireless connectivity are as big as those following the dawn of telegraphy/telephony. Coupled with the cloud, the wireless world provides cheap connectivity, information and processing power to nearly everyone, everywhere. This introduces both rapid change—e.g., the Arab Spring—and great opportunity. Again, both the launch and epicenter of this technology reside in America.Few deny that technology fuels economic growth as well as both social and lifestyle progress, the latter largely seen in health and environmental metrics. But consider three features that most define America, and that are essential for unleashing the promises of technological change: our youthful demographics, dynamic culture and diverse educational system.First, demographics. By 2020, America will be younger than both China and the euro zone, if the latter still exists. Youth brings more than a base of workers and taxpayers; it brings the ineluctable energy that propels everything. Amplified and leavened by the experience of their elders, youth and economic scale (the U.S. is still the world's largest economy) are not to be underestimated, especially in the context of the other two great forces: our culture and educational system.The American culture is particularly suited to times of tumult and challenge. Culture cannot be changed or copied overnight; it is a feature of a people that has, to use a physics term, high inertia. Ours is distinguished by incontrovertibly powerful features, namely open-mindedness, risk-taking, hard work, playfulness, and, critical for nascent new ideas, a healthy dose of anti-establishment thinking. Where else could an Apple or a Steve Jobs have emerged?Then there's our educational system, often criticized as inadequate to global challenges. But American higher education eludes simple statistical measures since its most salient features are flexibility and diversity of educational philosophies, curricula and the professoriate. There is a dizzying range of approaches in American universities and colleges. Good. One size definitely does not fit all for students or the future.
The Coming Tech-led Boom
http://online.wsj.com/article_email/SB10001424052970203471004577140413041646048-lMyQjAxMTAyMDMwMDEzNDAyWj.html
Three breakthroughs are poised to transform this century as much as telephony and electricity did the last.By MARK P. MILLS AND JULIO M. OTTINOIn January 1912, the United States emerged from a two-year recession. Nineteen more followed—along with a century of phenomenal economic growth. Americans in real terms are 700% wealthier today.In hindsight it seems obvious that emerging technologies circa 1912—electrification, telephony, the dawn of the automobile age, the invention of stainless steel and the radio amplifier—would foster such growth. Yet even knowledgeable contemporary observers failed to grasp their transformational power.In January 2012, we sit again on the cusp of three grand technological transformations with the potential to rival that of the past century. All find their epicenters in America: big data, smart manufacturing and the wireless revolution.Information technology has entered a big-data era. Processing power and data storage are virtually free. A hand-held device, the iPhone, has computing power that shames the 1970s-era IBM mainframe. The Internet is evolving into the "cloud"—a network of thousands of data centers any one of which makes a 1990 supercomputer look antediluvian. From social media to medical revolutions anchored in metadata analyses, wherein astronomical feats of data crunching enable heretofore unimaginable services and businesses, we are on the cusp of unimaginable new markets.The second transformation? Smart manufacturing. This is the first structural shift since Henry Ford launched the economic power of "mass production." While we see evidence already in automation and information systems applied to supply-chain management, we are just entering an era where the very fabrication of physical things is revolutionized by emerging materials science. Engineers will soon design and build from the molecular level, optimizing features and even creating new materials, radically improving quality and reducing waste.Devices and products are already appearing based on computationally engineered materials that literally did not exist a few years ago: novel metal alloys, graphene instead of silicon transistors (graphene and carbon enable a radically new class of electronic and structural materials), and meta-materials that possess properties not possible in nature; e.g., rendering an object invisible—speculation about which received understandable recent publicity.This era of new materials will be economically explosive when combined with 3-D printing, also known as direct-digital manufacturing—literally "printing" parts and devices using computational power, lasers and basic powdered metals and plastics. Already emerging are printed parts for high-value applications like patient-specific implants for hip joints or teeth, or lighter and stronger aircraft parts. Then one day, the Holy Grail: "desktop" printing of entire final products from wheels to even washing machines.The era of near-perfect computational design and production will unleash as big a change in how we make things as the agricultural revolution did in how we grew things. And it will be defined by high talent not cheap labor.Finally, there is the unfolding communications revolution where soon most humans on the planet will be connected wirelessly. Never before have a billion people—soon billions more—been able to communicate, socialize and trade in real time.The implications of the radical collapse in the cost of wireless connectivity are as big as those following the dawn of telegraphy/telephony. Coupled with the cloud, the wireless world provides cheap connectivity, information and processing power to nearly everyone, everywhere. This introduces both rapid change—e.g., the Arab Spring—and great opportunity. Again, both the launch and epicenter of this technology reside in America.Few deny that technology fuels economic growth as well as both social and lifestyle progress, the latter largely seen in health and environmental metrics. But consider three features that most define America, and that are essential for unleashing the promises of technological change: our youthful demographics, dynamic culture and diverse educational system.First, demographics. By 2020, America will be younger than both China and the euro zone, if the latter still exists. Youth brings more than a base of workers and taxpayers; it brings the ineluctable energy that propels everything. Amplified and leavened by the experience of their elders, youth and economic scale (the U.S. is still the world's largest economy) are not to be underestimated, especially in the context of the other two great forces: our culture and educational system.The American culture is particularly suited to times of tumult and challenge. Culture cannot be changed or copied overnight; it is a feature of a people that has, to use a physics term, high inertia. Ours is distinguished by incontrovertibly powerful features, namely open-mindedness, risk-taking, hard work, playfulness, and, critical for nascent new ideas, a healthy dose of anti-establishment thinking. Where else could an Apple or a Steve Jobs have emerged?Then there's our educational system, often criticized as inadequate to global challenges. But American higher education eludes simple statistical measures since its most salient features are flexibility and diversity of educational philosophies, curricula and the professoriate. There is a dizzying range of approaches in American universities and colleges. Good. One size definitely does not fit all for students or the future.
Friday, December 9, 2011
How Three Companies Tweet Without Fear
I liked the piece in today’s Wall Street Journal by Elizabeth Holmes and on how three different companies deal with Twitter. My old personal favorite was Sea World, where they had Shamu tweeting. It took a while for me to “get” Twitter, but I love the service and along with HootSuite, I find it one of the indispensible tools to keep me up-to-date on the world of business…and other things as well. For example, during football Sunday’s, I keep my iPad next to me as I watch games as I follow the former head of NFL officiating Mike Pereira (@MikePereira) as he tweets about officiating issues regarding the games and gives his followers the correct information on why calls were or were not made.
From today’s article:
This week AMR Corp.'s American Airlines found itself caught in a public spat after actor Alec Baldwin vented on Twitter after being removed from an American flight. "Flight attendant on American reamed me out 4 playing WORDS W FRIENDS," Mr. Baldwin tweeted, referring to a Scrabble-like online game.
American replied via Twitter asking for his contact information. A day later, American tweeted, "UPDATE: Facts about yesterday's removed passenger" along with a link to a statement giving a less-flattering account of the passenger's behavior without mentioning Mr. Baldwin's name. Mr. Baldwin deactivated his Twitter account after the incident and apologized to his fellow passengers.
Companies are adopting a variety of strategies for navigating Twitter's pitfalls. One of the biggest issues is how many people to trust with a company's account, known as its handle. Spread the authority too thin, and the burden can be overwhelming. Authorize too many people, and the risk of mishaps multiplies. Here's how three very different companies—Southwest Airlines Co., Whole Foods Market Inc. and Best Buy Co.—are approaching the task.
From today’s article:
This week AMR Corp.'s American Airlines found itself caught in a public spat after actor Alec Baldwin vented on Twitter after being removed from an American flight. "Flight attendant on American reamed me out 4 playing WORDS W FRIENDS," Mr. Baldwin tweeted, referring to a Scrabble-like online game.
American replied via Twitter asking for his contact information. A day later, American tweeted, "UPDATE: Facts about yesterday's removed passenger" along with a link to a statement giving a less-flattering account of the passenger's behavior without mentioning Mr. Baldwin's name. Mr. Baldwin deactivated his Twitter account after the incident and apologized to his fellow passengers.
Companies are adopting a variety of strategies for navigating Twitter's pitfalls. One of the biggest issues is how many people to trust with a company's account, known as its handle. Spread the authority too thin, and the burden can be overwhelming. Authorize too many people, and the risk of mishaps multiplies. Here's how three very different companies—Southwest Airlines Co., Whole Foods Market Inc. and Best Buy Co.—are approaching the task.
Saturday, November 19, 2011
From Drucker to Zuckerberg With a Little Page For Good Measure
Over the past three months, I hadn’t gotten my Fortune magazine. Based on a combination of moving from Syracuse to Boca Raton and that my subscription expired, I hadn’t read the publication for some time. So this morning, sitting outside drinking coffee and eating Cote France’s wonderful almond croissants, I had the chance to renew my longstanding love for this magazine. The magazine (which I now also have on my iPad) gave me a chance to read stories that started with Peter Drucker and ended up with the epic battle between on going between Mark Zuckerberg and Larry Page in the Battle for the Future of the Web. My only wish is that the Fortune website would make it easier to find the articles from the print pub so I can make sure that my students and friends can read them.
I particularly liked the short piece on Francis Hesselbein, who reminded me again of one of Drucker’s five questions:
1. What is our mission?
2. Who is our customer?
3. What does the customer value?
4. What are our results?
5. What is our plan?
For Hesselbein, who used to be the CEO for the Girl Scouts of USA, the mission was “short, powerful and compelling: To help each girl reach her own highest potential.” You have to love that mission, and it isn’t something that would be spit out of the Dilbert Mission Statement generating machine.
I particularly liked the short piece on Francis Hesselbein, who reminded me again of one of Drucker’s five questions:
1. What is our mission?
2. Who is our customer?
3. What does the customer value?
4. What are our results?
5. What is our plan?
For Hesselbein, who used to be the CEO for the Girl Scouts of USA, the mission was “short, powerful and compelling: To help each girl reach her own highest potential.” You have to love that mission, and it isn’t something that would be spit out of the Dilbert Mission Statement generating machine.
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